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27th February 2017

Earning Their Stripes

Zebra Technologies is a global technology firm that specialises in building tracking technology and solutions that generate actionable information and insight, giving companies unprecedented visibility into their businesses by giving physical things a digital voice.

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Earning Their Stripes

Zebra Technologies’ products and solutions are currently used by 95% of Fortune 500 companies across the manufacturing, healthcare, transportation and logistics and retail industries. Zebra’s IoT-enabled devices and solutions have improved everything from efficiency for global shipping networks to retail stocking environments. With the unparalleled visibility Zebra provides, enterprises can become as smart and connected as the world we live in.

Among the firm’s recent innovations is the Zebra SmartSense™ for Retail asset visibility solution, an Enterprise Asset Intelligence (EAI) offering that delivers deeper visibility into retail operations, provides better business insights and enables smarter decisions. This innovative solution combines UHF RFID, video and a new micro-location capability — to identify and track the journey and location of merchandise, associates and shoppers in a retail store in real-time.

A powerful edge analytics engine analyses data from these sources to provide intelligent, actionable insights to achieve optimal stocking levels, detect and identify misplaced merchandise or assets, pinpoint theft and enhance store promotions and product placement activities.

In addition, Zebra’s TC8000 touch mobile computer drives significant gains in productivity in warehouse operations and decreases worker fatigue with its ergonomic design. This product earned the Red Dot Award for Design Innovation in 2016. Zebra also recently introduced the next evolution in enterprise mobile computing: the TC5 Series touch mobile computers.

As part of its dedication to supporting clients and providing them with the very best solutions that meet their needs, many senior staff work closely with clients, including CEO Anders Gustafsson. Working with customers, partners, investors, employees and other stakeholders to help improve enterprises by connecting the physical and digital worlds to drive innovation, efficiencies and global economic growth, Anders supports the creation of the “intelligent enterprise”.

The rate of technological change is rapid, and businesses need to be able to adapt quickly to keep up. Zebra’s solutions offer real-time operational visibility into their enterprises to help them achieve this goal, as he is keen to emphasise.

Gustafsson said, “At Zebra, we believe data is perishable. Its value is time-sensitive and has a limited shelf life. Businesses must make sense of data before it expires. However, enterprises are losing valuable insights as there are many disjointed sources generating and collecting data on their own, contributing to only bits and pieces of the big picture, instead of rendering a broad view. Decoding these data collected through IoT-enabled devices and wearables will help companies accelerate their decision-making processes and make more informed business decisions.”

“According to IDC, every person online will create 1.7 megabytes of new data every second by 2020. At this rate, the concept of “perishable data” is more relevant than ever. We see that one of the challenges next year will be for businesses to translate captured data into actionable insights as fast as they can.”

“Furthermore, the future of connection known as the Internet of Things (IoT) is already here. Enterprises will spend $235 billion this year to connect devices to the IoT, Gartner estimates. That’s up 22% from 2015.”

“Overall, the greatest challenge in our increasingly connected world is successfully adopting and leveraging new technology to provide operational efficiency and agility in real-time. Despite the potential that IoT presents, it is only with the proper set of enabling technologies that enterprises can extract the full value from their IoT investments. Zebra is helping enterprises adopt a more dynamic workflow through IoT-centric sensor technology, powerful cloud computing software, and connected enterprise-class mobile computers.

The IoT has enabled everything from improved efficiency for global shipping networks to devices that receive environmental feedback from home appliances and minimize their energy use. Thousands of new use cases are in development right now such as smart toothbrushes and intelligent can openers. The good news is many organisations already have the building blocks in place to digitise their operations.”

Therefore, in order build upon this success, over the coming years Zebra will continue to work toward realizing its company’s vision to create a smarter, more connected global business community, together with its partners, to offer better operational visibility to enterprises around the world.

Focuses will include converting the physical to the digital, giving businesses insights into the location, motion and state of their assets, people and transactions and then harnessing this new wave of technology with Enterprise Asset Intelligence (EAI). EAI refers to a businesses’ ability to obtain real-time visibility into every aspect of its operations, enabling them to improve productivity, reduce expenses, empower mobile workforces and increase opportunities for sustainable growth.


Company: Zebra Technologies Web Address: www.zebra.com


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