Wealth & Finance April 2017

Wealth & Finance International 18 Top Notch IR/PR /Marketing Services at the Lowest Prices ristine Advisers can be described as an investor relations, public relations, media relations and marketing firm. Yes, that can initially make them sound like they are all over the place, but it is true to say they did not start out that way. Indeed, the firm evolved this way out of a need for their clients. The firm are in essence a once-stop-shop for businesses. They help spread your ‘message’ to the audiences that matter most to you — investors, analysts, brokers, customers and media — and they put together a constant program that helps the firm to continuously market you to the world whereby making your business a household name to your proper audience. Patricia then elaborates on what Pristine Advisers does. “Too often we were working with a firm in one aspect – and they were outsourcing various jobs to various companies – whether it be one firm for IR, one firm for PR, one firm for media, one for marketing, one for website and design, another for event planning, etc. We found that not only was that costing the firms immense money to pay various different firms, but there was so much getting lost in translation along the way. “As the IR person was delivering one message, the PR person was delivering something else, and the marketing person was delivering something else, and the web designer really was a tech person who did not fully understand the product to know where on the site things should go, and it was quite a messy situation for us to be in. However, we took a step back and realized how much money was being wasted on such a variety of mixed messages that never really added up to the core message of the company as a whole. “We then spoke with our clients, and brought the services all in house – hiring the best of each service we offer. It was not that we wanted to sounds like we do so many things — we felt there was a very dire need for it to be under one roof, and in the end – it not only created a better, clearer picture for the clients – but it saved them tons of money as well by now only having to pay one firm instead of 3-4-5 different firms.” 2017 International Business Excellence – USA Patricia then tells us that it is quite an honor to be a part pf the 2017 In- ternational Business Excellence – USA awards. While the firm has won many awards through the years, she believes it is always touching and inspiring to know that Pristine Advisers are recognized for the hard work that they do for their clients. The firm is not all about ‘what can we get from this client’, but they are more concerned with, ‘what else can we do for our client’ which is what sets them apart from their peers. Patricia then tell us more about winning this award in her own words. “I am overjoyed that this award shines on us and recognizes us for our dedication and expertise. The award means that we are noticed, and that means a lot. It is easy to get caught up in the hustle and bustle of work and never really see that we are recognized and appreciated for our work. “Especially since we are working continuously every day on our clients – helping them to shine - that we never really SEE ourselves in the mix, so when others do and point that out to us - it really melts my hearth and lets myself and my staff know that we are noticed and appreciated for what we do. That also helps our clients realize that they are in the best possible hands as well. If others can see and recognize all that ‘we’ are doing in general — well of course everyone can then see all that we are doing FOR THEM which is indeed our overall goal. Ensuring they are noticed and placed in front of the audiences that matter most to them.” Patricia then explains more about her own very interesting role at Pris- tine Advisers. Unlike some of her peers, Patricia’s role on top of running the company, is being hands on for the clients. Unlike some other firms – they do not hire college students and charge clients’ top dollars while students are doing all the work – so that they can earn their college credits on the client’s time and dime. Pristine Advisers has not won so many industry awards by doing that. They have not gotten clients in top tier financial press and television by doing that, Patricia explains, adding that the firm hasn’t had clients follow Pristine Advisers through three different firms in that manner. 2017 International Business Excellence – USA award winner Pristine Advisers is an investor relations, public relations, media relations and marketing firm based in Farmingdale, New York. We caught up with Patricia Baronowski who tells us more about the firm, her thoughts in winning this prestigious award and her hopes for the future. P 1704WF03