Finance Awards 2018

Wealth & Finance International - 2018 Finance Awards 19 Thanks to its vast wealth of experience, PW is able to provide a whole of wealth offering, which provides a spectrum of advice from the flexibility of an execution-only service for wholesale clients, to general financial product advice across a range of domestic and global investment solutions, through to the dedicated attention of a comprehensive offering. Since inception PW’s core value proposition has been to help Australian High Net Worth (HNW) clients enjoy enduring financial advantage by providing clients with relevant and tailored insights, expertise and opportunities. As part of this focus, the firm operates a multi-brand strategy, providing services exclusively for the clients of Westpac Private Bank, St.George Private and Bank of Melbourne Private. Over the years, the firm has achieved incredible success, including becoming Australia’s most awarded private banking business since 2012, with a total of 44 private banking awards. This includes five consecutive awards for ‘Outstanding Private Banking Institution’ ($10m -$50m) and four Customer Service Institute of Australia awards as well as numerous accolades for its employees. It has also achieved a best-in-market wealth proposition, providing its valued clients with access BT Private Wealth (PW) is part of the Westpac Group, Australia’s oldest company and bank, founded in 1817. As part of our overview of a selection of this year’s Finance Awards winners we profile the company to find out more. Private Bank of the Year 2018 - Asia Pacific & Personal Wealth Manager of the Year - Australia BT Private Wealth BT Private Wealth Nov18635 BT Private Wealth to unique investment opportunities. As a result, PW’s wealth product penetration stands at 57%. To ensure it continues to offer its clients the same exceptional level of service and support, PW has a team of investment, research and market specialists that are committed to providing clients with insights and access to opportunities. Among this vast workforce is the firm’s dedicated Service Improvement team, who continually challenges the firm’s processes and service offerings to build tailored experiences for HNW clients. Over the last 12 months, the team has introduced preferential FX pricing for clients that prefer to transact directly through PW’s Online Banking platform, new PW specific relationship managed application forms for the firm’s Westpac Online Investment platform, building a Digital Value Proposition to highlight PW’s great digital capabilities and further reducing inefficiencies and bottlenecks in range of processes e.g. on-boarding and credit card applications. Looking to the future, technological investment remains a key focus for PW as the firm seeks to further enhance its already impressive success and support a wider range of clients over the years to come. The firm’s digital strategy is focused on making banking simpler, easier, and faster for clients, and as such PW continues to add new and exciting features on its online banking platforms to further enhance clients’ digital experiences. Client can now pay friends, generate a card-less cash code and share their BSB and account details all at the touch of a button. Recently, the firm also launched PayWear, an extension of a debit Mastercard and allows clients to tap and pay where ever contactless technology is available, no need to carry wallet around. Clients can now securely sign in using facial recognition technology or can start their banking with Google assistant. These developments and more will ensure ongoing success for this dynamic and innovative company. Company: BT Private Wealth Contact: Sam Bradley Website: privatewealth.bt.com.au