Wealth & Finance International - 2021 FinTech Awards 15 APR2w2 expertise to drive results across the entire digital customer experience – from needs analysis and quote through policyholder service.” Life.io’s expertise in customer engagement and its experience linking engagement to business impact sets the company apart from the pack. Muriel states, “every day we work to create the most person-centred and data-rich SaaS customer experience platform to help financial service firms grow and maximize lifetime customer value. Making sure we retain customers, convert leads, surface and nurture prospects and grow wallet share.” Life.io focuses on further enhancing its SaaS platform; as it continually tests and learns to make its products even more robust so that the clients benefit from greater data analytics, improved funnel metrics and increased measurement rates. Company: Life.io Contact: Dorothy Holmes Email:
[email protected] Web Address: https://life.io Address: 13C Roszel Rd, Suite 100, Princeton, NJ 08540 Founded in 2012, Life.io is an established and proven InsureTech provider that has been helping its clients change transactions into meaningful customer interactions, helping improve impression, conversion, placement and persistency rates. “For nearly a decade, Life.io has partnered with financial services companies across the globe. The Life.io Enterprise Suite combines its engagement and transactional abilities with state-of-the-art data visualization and analytics capabilities”, says Muriel. Life.io was founded with one overwhelming question in mind -why do consumers have deeper relationships with their local coffee chain or online search engine than with their life insurer? – Our vision was to help carriers reaffirm the important of insurance and redefine the insurance-customer relationship for the digital era. To make that vision a reality, we thoughtfully built a team of experts from both within and outside the insurance industry and created a robust platform that drives results across the full customer digital experience,” Muriel continued. Its solution suite integrates powerful customer engagement across the lifecycle to reduce friction, covert sales and optimize results. Life.io is built on a foundation of science and uses design- thinking, behavioural economics, gamification, personalization and social psychology to nurture a community of highly engaged customers; helping them build a brand of loyalty, accelerate growth, minimize policy risk and streamline underwriting. Ultimately, Life.io works to create the most person-centred and data-rich SaaS customer experience platform to help financial service firms grow and maximize customer value. It approaches each client with energy, agility, creativity, responsiveness, and an acute focus on execution. The spirit and commitment to the unique needs of each individual client are strengthened by its stature as an established and successful business. “We approach each client with energy, agility, creativity, responsiveness, and an acute focus on execution. Our spirit and commitment to the unique needs of each individual client are strengthened by our stature as an established and successful Accelerate your end-to-end digital client experience with Life.io Grow, Engage and Empower. Life.io’s state-of-the- art suite interrelates powerful engagement across the client lifecycle to reduce friction, convert sales and optimize results. Its digital ecosystem allows its products to feed off each other to create a robust synergy. Following the company’s recognition in the awards, we spoke with its Chief Marketing Officer and Head of Insurance, Muriel Petri. Changing Life For The Better. Best Digital Purchasing Platform – New Jersey business, bolstered by: Nearly a decade-long track record of success, over 500,000 users, deployed to over 2,000 employers and experience with carriers across 12 countries and rapidly growing,” says Muriel. The origination platform, Life.ioGrow is truly a game changer. Unlike other platforms, ‘Grow’ automatically embeds a customer engagement solution (Life.ioEngage) into the new business acquisition process. As an end-to-end SaaS solution, Life.io performs usability tests before building and constantly strives to deliver cutting- edge UX designs, improve the client experience and impact key metrics. ‘Grow’ can also be configured to reflect and promote a client’s unique brand and suite of products while actively engaging its target audience. It supports the full spectrum of product acquisition from click-to-buy to fully underwritten. Comprising experts from both inside and outside the insurance industry, the Life.io team optimizes voluntary engagement and transactional experiences across the client lifecycle. On this, Muriel takes a moment to comment: “We apply that Life.io “...The Life.io Enterprise Suite combines its engagement and transactional abilities with state- of-the-art data visualization and analytics capabilities”, says Muriel.