Fintech Awards 2021

Wealth & Finance International - 2021 FinTech Awards 23 APR2w2 Richard Waller, Founder and CEO of O.B.S. began working in the early 2000s as a sales and business development executive in the burgeoning financial software and technology market. During this time he began to notice a material gap in the sector for a specialist sales / business development agency which could deliver the type of outsourced services he believed the market in this area truly deserved. Following his instinct he founded O.B.S. Sales Services Ltd back in May 2007. Based in London and now in its 15th year with an impeccable track record, O.B.S. is a unique, specialist agency providing full-blown outsourced sales and business development consultancy and execution services to software houses, consultancies and service providers operating in the financial technology sector. O.B.S. has a singular way of doing things that its clients appreciate, providing full outsourced sales and business development consultancy and execution services for a myriad of clients in the FinTech field ranging from software houses, consultancies and service providers. Specialising in the creation, management and closure of sales prospects, O.B.S. can assist its clients by complementing their existing sales and business development programmes or provide complete, fully tailored outsourced solutions. O.B.S.’ services are delivered only by seasoned FinTech sales practitioners with, crucially, direct prior financial services / markets first phase careers specifically on the business side such as banker, trader, OTC derivatives broker, sales, sales-trader, risk manager etc. They know the field like the backs of their hands with an in-depth understanding of the challenges and opportunities inherent in the clients’ operations. The ability for O.B.S. to look its clients’ target markets in the eye and approach them as peers and business partners is paramount and a key component and differentiator to how the agency successfully delivers its services. The agency’s services range from ‘O.B.S. Pipeline Generation Services’ (helping take clients into new prospective customers within an already established market vertical) to providing full blown, end-to-end sales and business development outsourcing solutions. And all flavours in between. O.B.S. works with all shapes and sizes of clients Despite being an ‘intentionally well-kept secret’ for most of its life, its steady organic growth through word-of-mouth testimonials, market buzz, and client satisfaction has served O.B.S. Sales Services Ltd well. This has allowed it to generate significant goodwill in the industry and a diverse and loyal clientele, all of whom trust the agency to provide innovative, class leading outsourced sales and business development services. Best Outsourced FinTech Business Development Service Provider 2021 ranging from established multinational financial software houses to smaller shops looking to scale beyond their initial charter clients. O.B.S.’ philosophy is to always go above and beyond for its clients. Its mantra is excellence and to be class leading in all the flavours of services the agency provides for its clients. Going the extra mile is a given and one that can be testified to. Working though the pandemic has seen many of O.B.S.’ clients’ target audiences predominately working remotely. Flexing the agency’s deep networks to the maximum and reaching out ever more intelligently to engage clients’ targets has become increasingly critical with respect to delivering this aspect of the service. Strategically, moving forward from the challenges and opportunities of the past eighteen months, O.B.S. is looking forward to continuing to work O.B.S. Sales Services Ltd with prestigious clients and expanding overseas as well as extending a new, standalone, advisory service to the market. Over its many years of operation, the agency has accrued first-hand deep insight and invaluable lessons into how successful business development / sales engines work within the space: the agency knows what they look like and knows what it takes in this area as clients seek to scale their businesses. Company: O.B.S. Sales Services Ltd Contact: Richard Waller Website: https://www.obs-sales-services.co.uk/ Email: [email protected] Richard Waller CEO and Founder of O.B.S. Sales Services Ltd

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