Wealth & Finance International - 2022 FinTech Awards 5 APR2w2 is incredibly valuable for brands who are in the start-up/scale-up phase and need to know what is and is not resonating in the market with their target audience so they can pivot their approach as needed. We also provide test and learn frameworks for our clients which allows us to implement both micro and macro tests which many of our FinTech clients use on an always-on basis. Our automated reporting dashboards then shares the outcomes of these tests so there is no delay for our clients, and they can make further decisions on how to improve performance across their website and paid media. WF:What sets you apart from your competitors? This space is incredibly competitive, and growing every day. CW: Our unique selling point is our measurementfirst approach. This is a 3-tiered approach focused on growth, efficiency and optimisation and automated reporting. What You Can Expect with Agnes’ Measurement First Approach to Media 1.Growth - We are focused on understanding what key metrics to measure and work towards to maximise ROI and scale to drive the most profitable outcome 2.Efficiency - We continually measure and optimise your campaigns for the most efficient performance 3.Analytics and Dashboard Reporting - We provide one source of truth; connecting a host of analytics from all campaign platforms in our dashboards with easy to navigate visualisation for full visibility into campaign performance WF:What are your plans for the future? Do you have anything planned for the remainder of 2022? CW: We plan to continue to grow our client base with a focus on both Fintech businesses and fastgrowth tech startups in other industries, in both Australia and overseas. We find more and more of our clients have plans for international expansion which we support with our years of international marketing experience gained from our individual career paths pre-Agnes and also supporting existing and past Agnes clients. We’re looking into opening an APAC office to ensure we have feet on the ground in fast-growth markets and can provide service to our client’s spanning various markets as they increase their global footprint. We’re working with a number of really innovative brands who have aggressive goals throughout 2022 and 2023 and we’re excited to grow these partnerships. Company: Agnes Media Name: Charlotte Ward Email: [email protected] Web Address: https://agnes.media Address: 223 Liverpool Street, Darlinghurst NSW 2010 Australia Telephone: (02) 8593 3290
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