Wealth & Finance International - January 2017

69 January 2017 Apparently, 20-somethings still flock to London for the career opportuni- ties – it is often the most promising place in the UK to offer a prospec- tive career in high-demand fields such as journalism and the arts. But as soon as these people enter their 30s, they are leaving in search of northern affordability. In the previous two years, the percentage of 30 year olds leaving London has increased by 25%, with some moving within commuting distance, while other have completely created new lives for themselves in the midlands and the north. Of course, London will always be more expensive than other areas of the UK, due to the opportunities a capital city can offer residents, and the competition to live in the cultural and career hub of the country. But, with home-ownership on the rise in Scotland, perhaps this is the best choice for those 18-34 year olds looking for stability and a home to call their own? With the desire to achieve home ownership and financial stability being such an important indicator of success for young adults, the capital could find itself living through a mass exodus, as people prioritise home ownership over the big city lights in their search for the Great British dream. *Survey conducted by OnePoll on behalf of first direct, across 2,000 men and women living in regions throughout the UK. Name: first direct Web Address www1.firstdirect.com “a shortage of houses is a top concern for people as homes are too often unavailable, unaffordable and not appropriate for the different needs in our communities.”