W&F Q3 2021

Wealth & Finance International - Q3 2021 15 GlobalBlock’s UK Operating Subsidiary Expands Leadership Team New Head of Marketing recruited with over 15 years financial services industry experience to drive marketing efforts from Q4 onwards New Head of Sales Trading and new Head of Partnerships recruited to bolster sales functions GlobalBlock UK has recruited Jayne Cripps as its Head of Marketing, who is spearheading its marketing, branding, social media and communications activity. Jayne has over fifteen years’ experience in financial services and technology marketing and was most recently at Interactive Investor, one of the UK’s leading private investor stockbrokers, where she was Head of Acquisition and Retention and a member of its executive committee. Prior thereto, she was a key member of the original marketing team at CMC Markets, the London Stock Exchange publicly listed and globally established online retail trading and investment services provider. Jayne went on to become its Head of UK Marketing and then moved to Toronto, Canada, to become its Head of Marketing for North America. An integrated marketing strategy has been established and is in the process of being rolled out, in conjunction with a Customer Relationship Management (CRM) strategy underpinned by Salesforce technology. To support GlobalBlock’s commitment to putting service first, GlobalBlock UK has hired Johnny Glassock as its Head of Sales Trading and Institutional Partnerships. Previously, Johnny was at Monument Securities, XFA Global and Mako Financial Markets. With over twenty five years’ experience in the financial services industry Johnny will use his experience to drive sales initiatives and manage GlobalBlock UK’s team of Sales Traders, who form part of its unique and personalised telephone broking service, a feature that is a key differentiator within the crypto space. Ben Small has also joined GlobalBlock UK as Head of Partnerships. Ben is fluent in French and Spanish and will develop corporate relationships with focus on helping the growing interest from businesses to navigate the digital asset ecosystem and benefit from GlobalBlock UK’s expertise. He joins from the UK based FX firm Foreign Currency Direct, where he was Affiliate Relationship Manager responsible for new business development and account management in French and Spanish speaking regions across Europe, as well as worldwide. The sales and marketing functions are also being supported by media relations activity, which has led to increased press coverage, including an editorial article with Business Insider profiling GlobalBlock UK’s co-founders, which is available from this link behind Business Insider’s paywall: https://www.businessinsider.com/crypto-investing- trading-outlook-ether-bitcoin-ethereum-brokers- globalblock-2021-6. David Thomas, Chief Operating Officer at the Company, said: “We are delighted to welcome Jayne, Johnny and Ben on board as we continue our journey in achieving our goal of becoming a leading provider of digital asset trading and custody services. In building the team with people that have a depth of relevant experience, we can look forward to our future sales and marketing initiatives as we continue to grow the business.” Jayne Cripps, new Head of Marketing at GlobalBlock UK, said: “Having been a part of the team at CMC Markets that helped revolutionise trading for retail investors, it’s exciting to now move into the cryptocurrency space that has even more significant potential to change the way individuals and institutions, trade, invest, store and exchange digital assets. GlobalBlock Limited’s commitment to regulation, security and transparency, as well as our service led model, provides a highly compelling story and USPs that truly differentiate us from our competitive set. As a marketing professional, when you have a unique story that you believe in and you’re excited to share, it makes the job a great deal more rewarding.”