Women in Wealth Awards 2016

Women in Wealth Awards 2016 28 Best Business Leader in Marketing 2016 Today, Standish provides expert investment counsel to defined benefit plans, insurance companies, central banks and investors who need sophisticated fixed income solutions. The investment strategies offered by Standish span the wide range of fixed income disciplines and are complemented by a demonstrated ability to design innovative and effective solutions to satisfy their clients’ needs. As Director of Marketing, Diane is responsible for, developing and implementing marketing plans that support business development and client service efforts. “In addition to those responsibilities, I have the ongoing challenge of product positioning, content the communication and support of our investment strategies within the marketplace. “I have been with Standish for over 12 years, and have held a number of positions during my tenure here. I started as a Portfolio Accountant, and after less than a year I was asked to move to a client servicing role where I had direct contact with our clients. Prior to assuming the role of Director of Marketing, I was a Product Specialist for our U.S. Municipal team, which currently manages over $28 billion in assets. In that role, I was charged with communicating the team’s value proposition to prospective clients and strengthening client relationships.” We asked Diane whether she felt that she had encountered any challenges due to being a woman in this industry, but she believes that the challenges she has faced have less to do with being a woman and more to do with being involved in the finance industry on the whole. “A nine to five, 40-hour work week is not typical for someone who has aspirations to build a career in this industry. It is quite common for me to be found in my home office late into the night and on the weekends.