Rewarding your clients is a great way for your business to improve customer retention and brand loyalty, as well as help to contribute to the overall reputation of the business. Rewarding your clients doesn’t have to break the bank – in fact, there are plenty of affordable ways in which you can do this if you are on a budget. However, it can be good to treat clients with a bit of luxury – especially ones who are worth a lot to your business, or if you have a long relationship with them.
Arrange private transport
If a client is having to travel to come to visit for a meeting, why not arrange some private transportation for them? This could include anything from a private chartered jet to a business class train or private taxi. There are many benefits from taking a private jet, not only does it treat the clients with a bit of luxury, but the jet can land at airports that are closer to your meeting location compared to commercial
planes – saving time and providing a smoother, more enjoyable journey for your client.
Invite to a special event
Similar to granting clients early access to a new product, inviting customers to a special event can be an excellent method to improve brand loyalty and encourage word-of-mouth promotion of your company. This could include a fundraising event or even an awards celebration at a nearby venue. A special event is a great way to increase awareness of your brand on social media, as many customers and employees may share pictures from the event.
Reward with loyalty programs
Implementing a loyalty scheme is a great way to get customers coming back. Research has found that existing customers averagely spend 67% more than new customers, so making sure that your clients are coming back is essential for the sustainability and long-term success of your business.
Bespoke business and exclusive offers
Making your customers feel appreciated, will help them feel as though you value their business. This could include exclusive seasonal discounts or money off if they spend over a certain amount. Another
great way to provide customers with exclusive offers is to provide discounts on items or services that they regularly invest in from you – this can be personalized with various programs that can aid your business to predict consumer buying habits. Try to make use of these, and see how much your profits
increase!
