W&F Issue 2 2018

Wealth & Finance International - Issue 2 2018 9 A Sneak Peek into the Success Story of 3E Accounting globe. 3E Accounting International accounting network only recognises accountancy companies or global corporate service providers with strong professional backgrounds and product knowledge. Our Accounting Alliance members will embrace a service culture that emphasises efficiency and effectiveness through personal touch, swift response times, reliability and innovative thinking. We work together within the global framework provided by the international alliance of global accounting firms, where most of our member firms can provide integrated one-stop solution services and international accounting services to our clients.” Capitalising on its global success, 3E Accounting has also garnered a reputation for being a tech savvy accounting firm. It has also recently become the first accounting firm to implement the revolutionary double robotic technology. The adaptation of the emerging robotics technology in the workplace provides a flexible working environment for staff. Besides, this technology also enables the firm’s valuable workers to contribute and communicate with other team members, regardless of the geographical barriers. Moreover, 3E Accounting is well aware of the urgency of employing software or online tools in today’s business world, and Lawrence and Stephanie understand how this can benefit all companies in the long run. Therefore, specialists in 3E Accounting will take the initiative to introduce suitable software or tool that suits their customer’s business. In relation to this, 3E Accounting is now a Xero Certified Advisor, providing Xero Cloud Accounting Software in Singapore on valuable business and tax advice that assists our client’s in setting up Xero software. Furthermore, 3E Accounting is also a QuickBooks ProAdvisors that provides QuickBooks Online Services in Singapore to our clients, as well as deep product knowledge and a stellar client service. On top of that, 3E Accounting value talents more than anyone else does. They believe that solving the hardest problems requires the best people. “We think that the best people will be drawn to the opportunity to work on the hardest problems and that’s where we build our firm around that belief.” The large pool of professionals in 3E Accounting is one of the notable reasons that the firm outperforms its peers. There is a right mix and number of accredited and experienced professionals in the team, such as a registered qualified accountant, qualified secretaries, a qualified tax agent and a qualified GST agent, along with a qualified HR personnel, and lastly a qualified immigration consultant. Besides, they have a strong network with professionals and specialists from different fields, who they can refer their client to for help, that consists of good lawyers, bankers, fintech companies, auditors, software vendors, property agents, insurance agents and many more. The strong network and resources are a kind of assurance to clients that they can get any required assistance when they come to 3E Accounting. 3E Accounting put client interests ahead of the firm’s. To ensure that clients are able to have an input into the firm’s operations, 3E Accounting uses its complaints system as a customer whistleblowing charter, because the firm believes that customers’ views count and should be acted upon. Their almost 100% customer satisfaction score vouches their reputation. Every complaint is personally handled by Lawrence and is taken with incredibly seriousness, and dealt with the utmost urgency. The team are committed to responding to clients within 24 hours, and the management are always monitoring the system to ensure all staff adhere to the principle. As a leading player in the finance industry, Lawrence gives us his views on the state of the industry at present, and explains what major challenges the company and the industry face. He then goes on to describe how 3E Accounting stays ahead of emerging developments within the industry. “Fundamentally, the major challenge that we are facing now is the adaptation of technology by accounting firms and how to transform the business to be future-ready. For 3E Accounting, we incorporate technology into our workplace and stay updated on all new developments. We adopt technology and get ourselves ready for the future, as we have migrated most of our services to the cloud as well as a hybrid IT environment with physical servers and cloud based servers. “We have strong banking relationships with our banking counterpart - OCBC Bank. 3E Accounting has been recognised as an OCBC Platinum Partner in 2017 in Malaysia. This is not an ordinary recognition and we are one of the few companies to get it,” Internally, it is vital that all of Lawrence’s employees are working towards the same mission and heading the same direction. He explains how he cultivates the good internal culture within the firm, ensuring that staff can provide the very best service to its clients. “Honestly, I am proud to say that we have a family-oriented working environment at 3E Accounting. We started 3E Accounting when we were expecting our first child, and that is the main reason that we were inspired to be the best employers in a leading firm that promotes a good work-life balance in accounting industry. The company offers employees a flexible working arrangement, allowing employees to take leave at any time to take care of their family. With our family-oriented culture, we are able to attract majority of the staff force of more than 90% female for the past five years. At 3E Accounting, we wanted to make a difference.” “Another thing worth mentioning is we have a low staff turnover rate and high staff retention rate. We do not find it difficult to get talent and we can attract talent to join us easily. Furthermore, we focus on staff professional growth. We provide opportunities and chances to our staff to grow and learn. For example, we trained our administration staff to become immigration consultant, human resource personnel as well as compliance officers. We focus on the capability and experiences rather than just certificate itself.” On 28 November 2016, the team was honoured to have the Senior Minister of State, Mrs Josephine Teo, to visit its headquarter office in Singapore. During the visit, Mrs Teo got to know the good employment practices that have been adopted by 3E Accounting, as well as the technology that the firm has used to enhance work productivity. This aspired the firm to continue to cultivate the work life balance culture. 3E Accounting’s efforts pay off with awards and recognitions. On 1 November 2017, 3E Accounting PLT and 3E Accounting Pte. Ltd were both honoured to be awarded separately, the Best Company Registration Specialist of the Year 2017/2018 in Malaysia and Singapore respectively. 3E Accounting was also listed as the Top 30 Accounting Firms in Singapore, as well as being featured in Singapore Business Review’s Magazine for January 2016 issue. This global growth, together with awards and recognition from some of the world’s leading industry experts, highlights 3E Accounting’s ongoing prosperity. Ultimately, the current management and organisation of 3E Accounting demonstrates the future of accounting firm. The team always work hard to retain its position as the leading services provider. “Our mission is to help our clients make distinctive, lasting, and substantial improvements in their businesses. We believe we will be successful if our clients are successful. Also, we aim to be the world’s leading corporate service provider, offering services beyond excellence. Lastly, we strive to help SMEs, not because we want to make profits, but because we want to see the SMEs to grow with us” Contact: Lawrence Chai Address: 51 Goldhill Plaza #07-10/11 Singapore, 308900 Phone: +65 66909262 Website: www.3ecpa.com.sg “Our mission is to help our clients make distinctive, lasting, and substantial improvements in their businesses. We believe we will be successful if our clients are successful. Also, we aim to be the world’s leading corporate service provider, offering services beyond excellence...”