W&F September 2017

www.wealthandfinance-news.com 20 Wealth & Finance International - September 2017 The Indulgence Show has two overriding aims, firstly to attract a much larger cross section of manufacturers under one roof than is possible at a regional show and secondly to bring a new audience to our manufacturers. Starting on a note of optimism, the spokesperson imparts their sound knowledge of the wider industry in the UK and what the shows itself sets out to do. “We are blessed with a vibrant audio reproduction (hi-fi) industry in the UK which includes a good number of small regional shows, some organised by dealers, some by enthusiast groups. This is great news for us all as it gets the latest hi-fi equipment in front of more people. However, the visitors tend to be enthusiasts themselves and so, while it feeds their desire to see and experience new products, it doesn’t do a huge amount to attract new consumers into the industry. “The show aims to answer the perennial question that is put forward by manufacturers and dealers alike, namely, ‘What do we have to do to get new customers?’. The Indulgence Show is designed to do just that. By combining three sections into one show: headroom™ (which focuses on the very popular consumer past-time of listening to high- quality music on the move). “Pure Pleasure which brings together non-audio indulgent goods coupled with some amazing live music performances, with Audio London (pure unadulterated hi-fi), we expect to bring a new group of people to the audio reproduction companies and introduce them to just how good their pre-recorded music can sound. For many of them it will probably be their first experience of ‘proper’ high-quality music reproduction for the home.” As to how the concept for The Indulgence Show came about, the spokesperson is eager to explain this further to us. “It’s been about 10 years since the last major show in London, which in our view is ridiculous for an industry like ours that sells luxury goods, given that the nation’s capital has the largest concentration of people and the highest levels of disposable income in the country. For a decade, the talk at industry events has been of the desire to see a large-scale show that is free from fiscal, political or media agendas in London again. “So, we have listened and done the logical thing, which is to expand our concept for something called the headroom™ show that we have organised for the past three years, which focuses purely on headphones and portable audio and turned the event into a full-scale audio show. In addition, we have broadened it out to other lifestyle, indulgent brands and products.” The spokesperson then reveals the tremendous response received, after last year’s show. “The overriding response from most exhibitors was that they completely understood what The Indulgence Show was all about. They were very impressed with the consumers who visited the show and were keen to learn more about how good their music could sound on high-quality audio equipment. From a standing start, there were 3,000 visitors and we are expecting this figure to increase substantially this year. The Indulgence Show is a major new HiFi, portable audio and luxury living experience for the capital of the UK, London. To find out more about the most anticipated audio show of the year, we interviewed a spokesperson from the company. Indulge Me 1707WF02 Company: The Indulgence Show Web Address: www.indulgenceshow.com Telephone: + 44(0)20 7248 5846 “They were very impressed with the consumers who visited the show and were keen to learn more about how good their music could sound on high-quality audio equipment.”