W&F September 2017

www.wealthandfinance-news.com 24 Wealth & Finance International - September 2017 Prudent focuses primarily on short term corporate lending in Brazil. By providing working capital to small and medium sized companies, the firm support the reinvigoration/growth of the Brazilian economy. The company finance thousands of business transactions every month, mainly in non- cyclical areas of the economy. Overall, the aim of Prudent is to create long-term mutually beneficial relationships with its Borrowers. Working closely with client and maintaining business relationships can open the door to other opportunities. The team see a growing number of cross-border businesses between Brazil, Americas and North America as well. These sub-strategies are more suitable for it to break out in a separate investment product. Alfred explains how the firm can help its clients, and what potential there is for Prudent. “If preferred by investors, we can also protect the investments with credit insurance (for instance in our credit card related transaction model). Within the Prudent Family, we have the objective to create a vehicle for international investors into the high yielding Brazilian Capital Markets.” Alfred goes into detail about his role at Prudent, explaining how he oversees the whole project and company strategy, and how he looks to identify opportunities for the firm which may present themselves. He also mentions how he is constantly looking to improve the products and services, interacting with clients and partners, ensuring that they are satisfied with what Prudent is providing. “Firstly, it is natural for me in the Prudent structure to focus, on one hand, on the overall strategic direction; identify different attractive profitable sub- segments, dedicate resources to explore margins and scalability of the opportunities. “Secondly, on the other hand, I enjoy to spend time with both our clients and our investors and explore how we can better service their needs. To adjust and improve our investment process in ways that meet their expectations is key to our future success.” Constantly looking to build on its success, Alfred discusses why it is important to demonstrate excellent money management and advisory services within the financial sector. Striving for excellence is one of the key systems which will enable Prudent to push on in its quest to become the market leader. “Extraordinary achievements in any part of business life is rarely accomplished by following the crowd. The money management business has unfortunately lately taken a tilt towards size of assets and indexing. “At Prudent we are convinced that in order to create value added services, we need to dedicate our efforts to the tail-ends of the normal distribution The Prudent Group offers our investors the possibility of meaningful investment returns in the alternative banking market in Brazil. The company runs regulated funds in both Luxembourg and São Paulo, Brazil, to achieve this objective. Alfred Neimke tells us more about the company and discusses being named in the Hedge Top 100 and Most Outstanding Hedge Fund Manager 2017. The Alternative Hedge Fund 1708WF10 Company: The Prudent Group Contact: Alfred Neimke Email: [email protected] Address: 2, Boulevard de la Foire, L-1528 Luxembourg Website: www.prudentgroup.us “Within the Prudent Family, we have the objective to create a vehicle for international investors into the high yielding Brazilian Capital Markets.”