W&F September 2017

www.wealthandfinance-news.com 8 Wealth & Finance International - September 2017 “We are the original work hard, play harder firm and taper the long nights and the go above and beyond mentality as the norm, with some amazing internal events. I’m a massive believer that happy staff are the best performers and will feel connected to the firm, in a way that automatically drives success. “Last year, as a celebration of the firm’s 10th anniversary, we took all UK based staff to an all- expenses paid weekend in Marbella Spain, and in June we took the entire company to a day at the races during the Goodwood Three Friday nights event. The Sigma Light Show was simply awesome.” So what is next for Creative? “It’s very interesting times at Creative ITC, as we have just spun up a new division in a slightly different technology sector, the digital marketing space. Simply put, online customers today use multiple channels and devices across their journey, so experimenting across these touch points is more important than ever. We have some of the industry’s leading individuals in this space working for us, that have both the reputation and experience to really impact the market. “Creative CX has been created to ensure clients are delivering a consistent experimentation programme everywhere on any channel and device, which in turn drives optimum conversion rates or CRO, as its known as. Creative CX also know that every customer is different and that is why we have continued our unique tailored approach to engagement. We work in partnership with our customers, to develop and agree upon a bespoke plan that is suited to their unique set of circumstances. It’s all guns blazing at the minute, as the team ramp up, but the opportunity for us all is huge.” Where do you see the future for Creative and the wider IT sector? “The biggest financial shift at the minute, is around companies striving for annuity based review, through cloud subscription services and X as service offerings. Across the globe, this has a huge impact and we are already seeing the largest wave in mergers and acquisitions (M&A) activity in the IT sector since 2011. At Creative ITC, we have drivers in place to move the needle from the firm’s existing 15% split of annuity based revenue, to our two-year target of a 50% split. This will become important for us in the future and will secure the firm’s position, as a leading enterprise class managed services provider. “I feel very privileged at Creative ITC to have worked directly with some of the world’s largest brands, as we have helped many of these define their IT infrastructure to be high performance, robust and most importantly in this era, secure. Clients such as Jupiter Asset Management, Columbia ThreadNeedle, Centrica, Tilney Group, Smith and Williamson, Skanska, Westfield, Arup and Aecom -have all welcomed our fresh approach to delivering quality IT infrastructure whilst remaining grounded and honest - something we must stay part of the firm’s DNA for many years to come.”