W&F December 2017

www.wealthandfinance-news.com 44 Wealth & Finance International - December 2017 of financial risk on the line. We have done this so many times now that it’s become second nature. Always optimizing, forever maximizing is how we like to define our process.” In an increasingly technology dominated industry, there is a lot more demand and skill required in order to ensure that every project is completed to the highest possible standard. Ridaa comments on the fact that technology is now ever present in all aspects of Breakform’s work. “Basically, we use technology everywhere, from asset sourcing (to find the best value and most opportunistic transactions), to project management (to make sure all trades are working in the most efficient manner, to make sure all inputs are ordered and show up as they are needed, to reduce change orders and streamline deliveries), to electronic rent management, to using crowdfunding and peer to peer capital stack management, and e-banking, we are at the forefront of technology use within the real estate investment management universe.” This leads us on to the internal culture within the firm, as despite the industry becoming more and more technology oriented, there are steps which must be taken in order to ensure a personal approach is still adopted. Ridaa explains how the company makes the working environment enjoyable for its employees. “Breakform is a start-up at heart, but operates as an institutional business which we still leave open for disruption and change, to the acceptance of new and better ideas, to evolution. In our business change is the only constant and those who do not adopt eventually die. We thrive on these ideals and it makes our work environment fun for our employees.” Looking ahead, there is an exciting future ahead for Breakform. Ridaa notes that there are a lot of projects which the firm has undertaken and there are steps in place which will help Breakform reach its goals. “Ultimately, we are working on a few Small Lot Subdivisions, multiple high end apartment, condo and town home projects and approximately a dozen high end luxury residences. We would like to scale our business to become a Top 50 US luxury residential homebuilder and we hope to get there by 2025. Clients will feel the real benefit if they come and take a walk with us, learn what we do and invest in our projects, and invest in the company, trusting us here at Breakform. “Breakform is a start-up at heart, but operates as an institutional business which we still leave open for disruption and change, to the acceptance of new and better ideas, to evolution.”