Management Consulting Awards 2022 6 Wealth & Finance International - 2022 Management Consulting Awards Business owners face the enormous challenge of finding and converting people into customers, but the team at Stratique is able to assist. With a reputation that is second to none, they provide best-in-class inbound and B2B outbound marketing. In Wealth and Finance International’s Management Consulting Awards 2022, the team were celebrated for their talent ingenuity. We look closely to find out more about what Stratique has to offer. Best B2B Marketing & Lead Generation Consultancy - UK Aug22057 Lead generation is one of the most important positions that need to be filled within a modern business, but filling these positions is no easy task. Finding and keeping good people is immensely challenging, as graduates simply don’t have the experience, and experienced people don’t come cheap, don’t provide any guarantees and just when they are starting to deliver results, get head-hunted or leave. Stratique is different. Formed in 2003, the Stratique team have made it their mission to answer the needs of business when it comes to converting potential customers. Whilst Stratique has won the award for Best B2B Marketing & Lead Generation Consultancy, the team offers much more than that. They act, essentially, as an outsourced marketing and lead generation department that provides a full service for their B2B clients. In the rapidly evolving landscape of marketing, the team integrate effective B2B marketing strategies with proven processes, which are at the heart of everything they do. The priority of Stratique has been focusing on the needs of small and medium-sized businesses, helping them to work alongside more dream customers and 5-star key accounts. These are businesses which have a need to compete with larger competitors with enormous resources. Stratique gives them that opportunity. They are focused on doing the right thing to support UK manufacturing, engineering and industrial clients with their plans for growth. To run a successful integrated marketing and lead generation campaign demands a consideration of the various challenges an individual business is facing. The team understand the metrics of nurturing a 5-star B2B prospect, incorporating an awareness of industrial and corporate backgrounds. When the team at Stratique take on a client, one of the first things they learn is the nature of the business. This allows them to build a marketing campaign that secures considerable ROI. Once the team understand the unique challenge facing them, they are able to allocate a team of specialists on each campaign, for less than the cost of one good hire for the company. Having reverseengineered the process for finding and converting 5-star customers, the team is able to offer this as its unique proposition: The Business Propeller™. With 20 years taken to perfect this incredible way of working, there’s little better out there on the market. This system has generated millions of pounds of contracts and repeat work for SME clients with renowned companies such as Rolls Royce, BAE Systems, Bombardier, Coca Cola, Kelloggs, Caterpillar and JCB to name but a few. As mentioned above, sales and marketing investments are not guaranteed to bring about improved ROI. Without the experience, there are innumerable variables that cannot be accounted for. Stratique is the link between sales and marketing,