30th June 2016

Business Elite MD of the Year 2016

Based in leafy Lymm in Cheshire, The SPA Group, a dedicated marketing agency for over 22 years, delivers integrated marketing, PR and event management campaigns for an array of diverse clients, across many sectors. As such, I really love the variety of the work we do here and no two projects are the same. It is a constant challenge, but we always enjoy rising to the occasion and achieving stellar results for our clients.

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Business Elite MD of the Year 2016

Despite being around for over two decades, 2015/16 was actually a record year for SPA and a culmination of a great deal of hard work by the team here. While we are successful, and it hasn’t happened overnight, we never rest on our laurels, because in our industry you are only as good as your last campaign or live event.

As for our clients, I work across many industry sectors, spanning American Golf and Black Death Vodka and to the lime industry and commercial engineering. All of these endeavours require a fresh approach to their marketing, PR and events, and this is something I really enjoy conceiving and delivering. When expanding our client base, we are often approached direct, but I also recommend networking at the highest level, as this is something that has certainly paid off for me.

In terms of my experience, I started my career as the brand manager for Vladivar Vodka, ‘the Wodka from Varrington’, working for Greenalls’ Brewery. After that wonderful opportunity, spending 10 years in-house, doing amazing marketing and powerful PR stunts, I stepped over to ‘the other side’ and joined the agency world. It was in this environment I was able to use my flair, creativity and sense of humour, aligned with marketing nous and experience.

Generally speaking, I enjoy going into companies where growth is an issue. I tend to come at problems from a new, but informed perspective.

I find this can awake slumbering giants who are embedded in old ways, and the younger members of the in-house management teams tend be fully supportive of these fresh ideas. Then, when they start to work, everyone feels the momentum and we are all winners.

Looking further down the road, there are many issues facing companies in our industry. Succession planning is one for all ambitious companies.

However, I intend to continue developing my team and delegating greater levels of responsibility. If I can get my golf handicap down to around 15, my succession planning would be deemed to be working.

As for this award, I am delighted to have won this very prestigious ‘gong’ and hope perhaps it is reflection of a certain doggedness to ride through both recessionary times as well as the years of plenty.

Ultimately, if I can continue growing the bottom line, doing great, exciting work for some fantastic clients I will be very happy. It’s not about me or my business, but moreso about the success and growth of my clients’ businesses. If we get that right, everyone succeeds!

Company: The SPA Group Ltd
Name: Simon Plumb
Email: [email protected]
Web Address:
Address: 2, Bridgewater Court, Barsbank Lane,
Lymnm, Cheshire WA13 0ER
Telephone: W: 01925 755590 M: 07799 403121

Categories: Articles

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