Branding and marketing and the effects on a business
Can we bring short-term sales goals and long term value together through brand-building and marketing?
Known as Thomson Holidays, the holiday company decided to undertake a total rebrand, becoming TUI, in 2017. CMO Kate McAlister explained that upon rebranding, their brand awareness increased by 36% in under one year.
As indicated in the graph, 2017 saw a boom in stock prices and google searches. Furthermore, this is a perfect example of the positive effect branding can have on a business’ stock price and google search.
Branding and marketing is a consistent combination of several factors that come together to create a company’s image. The cold Coca Cola you’ve been craving, or the newest Apple iPhone upgrade. Brands, brands, brands. We recognise these immediately – we trust them.
“Strong brands performed 20% better than weaker brands.”
Digital marketing is also an essential part to build whether it be B2C or B2B.
Statistics show that 32% of businesses plan one year ahead, with consideration for the ways in which the marketing industry will change through digital technologies.
Text Local researched the ways in which customer satisfaction was affected by mobile marketing and general mobile readiness.
Bringing together real-life data and hidden data, Text Local have been gathering information about the levels of mobile website speed of various businesses and the positive effects it had on customer happiness.
When it comes to customer satisfaction there are many platforms for online reviews. Online reviews not only give potential customers a snapshot of the quality of your product or service, they are also very beneficial to your search rankings and search page visibility.
Comparing business success metrics, we can conclude that online branding and digital marketing is something to consider for 2019 – improving customer satisfaction, business efficiency, Google rank and a boom in revenue.
Sources: Google, Text Local