Meatcure’s homeland in the East Midlands was one of the UK’s highest restaurant growth areas in 2015, at times outpacing London. When launching their very first restaurant in Market Harborough, a provincial market town of just 22,000 population, they hit £14,000 sales in the first week, proving to them that Meatcure had the potential to be something special.
From beginning life in Market Harborough, Leicestershire, in late 2014, in just 12 months they’d opened restaurants two and three in Leicester and Leamington Spa. Their fourth opening in Bedford is just weeks away from launching and has been 100% self funded from the success of the first three restaurants. The quick growth, mixed with a strong cult customer following has seen the demand for Meatcure to grow into further surrounding impressively profitable market towns.
Meatcure started out with a simple goal; to put the best patty in the best brioche and to create an impossibly good burger. “We build restaurants we like to hang out in, food we like to eat and surround ourselves with individual and inspiring people. Our staff have become our family and their family our customers”, that’s their motto.
Meatcure will use the funds raised to secure five new restaurant sites in market towns across the midlands and beyond. With the UK having over 500 market towns and smaller cities, Meatcure will be bringing their passion and ingenuity to a much wider audience, without compromising an ounce of quality or personal touch.
Their commitment to impossibly good saw them using their own recipes working with local suppliers and the best ingredients to create the perfect patty brioche marriage. Even with a combined 230 years experience it still took nearly twelve months to perfect the recipe. Their philosophy of doing it properly with no added rubbish sees them unrivalled in the booming burger market.
Meatcure Co Founder, Paul Rigby, commented: “There’s huge potential benefit to investing in Meatcure’s campaign. The way we build our restaurants is fast, fun and with a view to getting a good payback for our investors. It’s not rocket science, it’s mostly wood and lots of those trendy light bulbs. Our aim is to create a backdrop for our impossibly good burgers, craft beers and killer cocktails. The good news with the crowdfunding campaign is that you don’t have to wear a tool belt or steelies, we’ll do that bit for you!”
Co Founder, Rob Martyniak, added: “At Meatcure we are kind of old school about things. We make impossibly good burgers, we do steak properly, superb salads and proper food for kids. We love coffee, craft beers and killer cocktails however there are no £10 cocktails or long table waits. You’ll be greeted with an old school smile and you might even get to choose the vinyl that’s playing. I think that’s why we’ve seen the Meatcure name grow. We do what we love and we love what we do. We can’t wait for others to be a part of it.”
“Our fourth restaurant opening this month is 100% self-funded and our business model means that this campaign is expected to be our only round of crowdfunding, making now only and best time to get involved.”
Investments will be made through Seedrs, the UK’s most active investor in private companies. Ekaterina Steube, Campaigns Success Manager at Seedrs said: “We are excited to welcome Meatcure on to Seedrs. The brand is all about great food, world-class customer experience and supporting local suppliers, and their campaign reflects that. The team is exceptionally focused with highly experienced founders and we look forward to seeing the business scale.”
Meatcure are crowdfunding with Seedrs launching today and you can find out more on how to be a part of it by visiting www.seedrs.com/meatcure.