My career background has been quite diverse in nature; from being in the Australian Military before joining Rupert Murdoch’s News Limited, to then joining Quickcut which was my first ‘step into the world of enabling and disruptive technologies’. I embraced the reasons and benefits behind the use of new technologies in the workplace. Be it from the introduction of the personal computer, to cell phones, to smartphones, to cloud computing and social networking. There is no doubt that the introduction of these technologies has shaken up the status quo and enforced a management re-think.
I understood that I needed to be part of this change and as such, I now have extensive experience in ‘building’ early-stage technology companies from the brand management, advertising and marketing sectors before expanding their ‘footprint’ internationally, which led me to joining Adgistics some six years ago. The company’s solutions platform, the Brand Centre®, has evolved in line with the changing demands of brand management and the challenges marketers face.
The Brand Centre is a suite of networked technologies that enable companies to optimise and support some or all major marketing operations activities and processes. Whilst it has been developed on solid, proven marketing asset management and business process management, it also matches specific functionality to individual enterprise needs, and recognizes that these needs evolve. By doing this, Adgistics ensures optimum uptake, operational efficiency, improved productivity, organisationwide transparency and contribution to building brand advocacy.
Even though I have been immersed and involved with these ‘types’ of technologies for over 25 years, if doesn’t stop me from being continually amazed with the volume and creativity of the ground-breaking technologies being developed and how these advances have and will continue to transform life, business and the global economy.
Given that the challenges faced by marketers today is ‘universal’ in nature and ever evolving, Adgistics solutions are used by brands of all types and sizes from small to medium sized businesses, to large corporate enterprises. Interestingly, in the last 24 months, the company has seen a lot of traction from brands in the Financial, Pharmaceutical and Healthcare sectors where the volatility in both their respective market conditions and public perception have caused these sectors in particular to consider the best methods to make brand coherent, effective and consistently expressed on a global stage, whilst taking into account they operate in heavily regulated industries.
As CEO, I need to ensure we stay cognisant of the challenges facing marketers today as they conceive new ways to aggregate and curate content, whilst simultaneously managing campaigns and maintaining a strong brand value identity. However, I also need to ensure we understand that we also ‘operate’ in a rapidly changing digital landscape where marketers must re-think the roles their brands play in the lives of their customers, and how they bring those roles to life across platforms and touch points.
As such, one of my challenges as CEO is to ensure our client’s and the market understand that Adgistics is constantly striving to demonstrate its desire and credentials to those marketers so that we can help them deliver upon those challenges. We believe a company’s brand extends beyond marketing communications.
It is a management asset and business system that provides a common language across the multiple specialties in a business. It can be optimally managed through a Brand Centre to create growth, profit, sustainability and long-term value.
During the six years I have spent as CEO of Adgistics, we have had a lot of successes in terms of new client wins, platform development and expansion of our ‘global footprint’. However, I was insistent that our many successes didn’t compromise our core values of quality customer service, maintaining strong values and integrity and also the desire to continually quest for improvement. To that, Adgistics continues to grow and extend its reach both across business verticals and geographies.
It is certainly an honour to be awarded Business Elite CEO, and I would like to thank Wealth & Finance very much for the recognition. Being CEO of a company that has such a group of innovative, passionate and professional people who love what they do is something I am extremely proud of and makes the role even more enjoyable.
Looking towards the future, I am very confident that Adgistics will continue to grow in 2016 and beyond. It would be too easy to focus on ‘delivery and results’ and lose sight of what is more important. I need to ensure we have clarity on what we stand for, where, why and how we’ll get there. We operate in the ‘world of branding’ and how brands utilise technology to help them serve their customers better continues to evolve at a rapid pace and as such, we must constantly demonstrate that we can deliver with and for our clients. I want Adgistics to be the company our clients look to for inspiration.