BATS Global Markets (BATS), the #1 U.S. market for the trading of exchange-traded funds (ETFs), today welcomed the MomentumShares U.S. Quantitative Momentum ETF , which began trading today on BATS Exchange.

The MomentumShares U.S. Quantitative Momentum ETF invests primarily in U.S. equity securities that the Adviser believes has positive momentum. MomentumShares is advised by Alpha Architect, an SEC-registered investment firm that seeks to design affordable, active-management strategies for ETFs and Separately Managed Accounts. Alpha Architect’s strategies are rooted in the science of behavioral finance with a goal of beating behavioral bias. Alpha Architect has two of its ValueShares ETFs also listed on BATS Exchange.

“We were thrilled when Alpha Architect selected BATS as the listing destination for their ValueShares ETFs last year and we are pleased to further grow our partnership with the launch of their first MomentumShares ETF,” said Laura Morrison, Senior Vice President and Global Head of Exchange-Traded Products at BATS. “Through innovative products such as QMOM, Alpha Architect is providing investors with new ways to reach their investment goals.”

BATS ranks as the top exchange operator for ETF trading with the BATS Exchanges – BYX, BZX, EGDA, EDGX – executing 26.5% of all ETF trading in November. BATS has been the #1 U.S. market for ETF trading for every month of 2015 and the #2 U.S. market for overall equities trading.