Five Ways To Compete With Bigger ECommerce Stores
The eCommerce industry is fiercely competitive which can make it difficult to succeed. It is hard to compete with the bigger brands in your industry because they will have the reputation and visibility online to attract new customers, but there are a few key strategies that you can use which will help you to compete at a higher level and both attract and retain customers.
Once you are able to do this, your reputation should skyrocket which only makes it easier to get new customers and become one of the key players in your field.
Here are a few ways that you can compete with the bigger ecommerce stores:
1. Digital Marketing
The first and most important step to take is to increase your marketing efforts. As it is so competitive, this needs to be an area of investment so that you can benefit from greater results. Using SEO and PPC can deliver both long-term and short-term results so that you can immediately increase your visibility and garner more visitors to your store.
2. Improve Customer Service
Even in an online industry, consumers need to feel important and valued but even this is an area that the bigger brands can struggle with. Make sure that you are looking after your customers, responding to queries and complaints swiftly and thanking them for their custom. Additionally, it should be easy for them to contact you whether this is with live chat, on social media, via email or phone.
3. Analyse The Competition
A smart business owner will always keep a close eye on their competitors and learn from them. Identify the strengths and weaknesses of your competitors and find ways to use this information to your advantage to compete at a higher level. You can use reverse image search on your own products to find other stores selling the same item. This will help you to discover who your competitors are and enable you to carry out research.
4. Write Unique Product Descriptions
One area where larger ecommerce stores struggle is with product descriptions, as they often have so many products that they end up using the default description from the manufacturer. Creating unique, detailed descriptions can be effective for converting customers and increasing your visibility online. In addition to unique product descriptions, you could also use augmented reality apps, customer reviews and product videos to give visitors a much better sense of the product.
5. Adjust Pricing
Most consumers will compare products at a few different places before settling on an eCommerce store. Adjusting your pricing could help you to lure customers away from the competition and to your business, and a slight reduction should balance out with the increase in sales. Additionally, you also need to make sure that shipping is affordable as this is the primary reason for abandoned carts.
Hopefully, these tips will help your ecommerce store to start competing at a higher level and attract customers away from the bigger stores. It is fiercely competitive online but if you are intelligent and strategise, then it is possible to find success and challenge the bigger brands.