Lloyds Bank trials British Sign Language translation technology

sign language technology

New technology provides innovative way of interacting with Bank literature Lloyds Bank has become the first financial services company to undertake a trial with Signly – a British Sign Language (BSL) translation tool. Lloyds Banking Group’s Innovation Labs trialled the technology to understand how Signly could offer an alternative option for up to 250,000 people in the UK who use BSL each day. Since undertaking the trial, the Bank is now looking to test the technology with a wider group of customers.

BSL is a unique language with its own sentence structure and contains a number of key differences to both spoken English, and Signed Supported English (SSE). This means that for customers who use BSL as their first language, many communications are often hard to understand.

Signly enables customers to scan Signly-enabled literature on their smartphone which provides translations into BSL through augmented reality. The trial incorporated Signly’s functionality into both written and online material, enabling hard of hearing and deaf customers to use BSL to understand the financial material they were being shown.

In addition to trialling Signly functionality, Lloyds Bank currently provides a wealth of ways for customers to interact with their bank. These include Text Relay and SignVideo, a signed video service which provides deaf customers with access to an online interpreter. For those with visual impairments, customers can access large print, braille and recorded literature.

Nick Williams, Lloyds Bank’s Consumer Digital director said,

“We are always looking for new ways to support our customers and trialling this new technology is a great example. Alongside SignVideo, Text Relay and our interpreting service, Signly provides a new tool to make it easier to engage with the Bank. Improving our services to make them simple and intuitive for all our customers is key to removing barriers of financial exclusion.”

Share this page:

In this section

LuxCSD Cut Custody Fees for Equities

As part of LuxCSD’s initiative to support the dematerialisation of securities of all types, LuxCSD announces custody fee cuts for equities by 50%


Citigroup to Resolve Repurchase Claims

Citigroup hasannounced that it has reached an agreement with 18 institutional investors regarding the resolution of certain legacy Securities and Banking private-label securitization representation and warranty repurchase claims.


Net Sales of Long-Term UCITS Increase Significantly

The European Fund and Asset Management Association (EFAMA) has published its latest Investment Funds Industry Fact Sheet, which provides net sales of UCITS and non-UCITS for February 2014.


Stamp Duty Exemption “Will Encourage Investment in SMEs”

The stamp duty exemption for securities trading on growth markets, coming into effect on Monday 28th April, will give investors a further reason to back ambitious companies but is unlikely to have much impact on where issuers choose to list, says a partner at law firm Hogan Lovells.


HMRC Receipts Up by £21bn

Increased income tax revenues and a phenomenal rise in Stamp Duty Land Tax (SDLT) receipts have boosted an overall tax take in the last twelve months, which is £21 billion (4.47%) higher than in the year preceding say London chartered accountants Blick Rothenberg LLP.


UKFI to Sell Further Part of Lloyds Banking Group

UK Financial Investments (UKFI) the government-mandated company which manages HM Treasury's shareholdings in banks subscribing to its recapitalisation fund, has announced its intention to sell a further part of HM Treasury's shareholding in Lloyds Banking Group plc.


News Stand

View more → Sign up to receive new issues →